Be the experience, create the memory, become the craving.

Let's be about! At Sjozef, we design tasty concepts and brand them, serving all industries but always with a hospitality state of mind, right where the entrepreneur's vision meets the guests' needs. Our goal is to create positive word-of-mouth by designing memorable visuals and building strong concepts.

The hospitality state of mind for us is about making people feel right at home, feel seen, and appreciated. It's about creating that connection and paying attention to the right details. Building strong relationships, loyalty, and that positive word-of-mouth. We are here to help translate these values into concepts, branding, and design.

The services

Complete packages in branding, concept and design as well as standalone services in visual design, social media templates, menu cards, packaging, animations, web design, prints, interior, shop design, merchandise, and photography. We aim to meet all your creation needs that align with our spectrum, for both new and existing businesses, so feel free to share your thoughts with us anytime and let's rendezvous!

Check our work page to see what flavours we cook.

Sjo Baggen

The Sjo in Sjozef

My name is Sjo, I started as a creative graduate in art direction and concept, became a hospitality entrepreneur a few years later and finally returned to my roots driven by a passion for branding, concept, and design. The experience of co-founding several F&B concepts and the need to create is what got me started up Sjozef.

I'm living it up in the city of Amsterdam but born in the deep south. I adore fine dining but also the deep-fried. I love my burgers smashed and my beers cold. I aspire to a Burgundian lifestyle, and I'm a sucker for bad action movies.

Sjo Baggen